Ones & Zeros Web Design

We wanted a site that was professional yet had a warm personality - and that's exactly what O&Z gave us."

– Kristin Slice
Owner, Three Dog Marketing

Case Study: Three Dog Marketing

Small businesses want to grow their client base beyond their immediate networks, which means existing relationships and reputation are not enough to secure new contracts. Most potential clients will take 30 seconds to Google your company to look for signs of a strong reputation and business history, and you want to make sure what they find enhances their perception of your company. One small business we recently worked with who was in this process of growth was Three Dog Marketing.

What they needed

Three Dog Marketing provides a wide range of marketing services, so one challenge was to organize a list of over 30 different services in a way that potential clients could easily browse, understand, and see how their own needs are answered by those services.

We asked current clients why they chose Three Dog over competing firms, and a recurring theme was the warm personality, professionalism, and personal connection that Three Dog brought to the table. To make sure these traits translated to their web presence, we focused on warm earth tones, a bold yet classy design layout, and light-hearted headlines attached to very professional and informative service descriptions.

What we provided

After identifying Three Dog's needs, we provided the following deliverables:

  • Logo design with consistently-branded variations
  • Organized their services into concrete categories that their audience can easily find and understand
  • A complete branding overhaul — across web and print
  • Content Management System via Wordpress so their staff can easily update the site
  • Matching Twitter page design
  • Web hosting support

The results

Three Dog Marketing reported that more than half of their new clients had seen their website and said they were impressed with their online presence. Three Dog has grown their staff by 50% in the 3 months since their site went live, and have added new products and service to the site themselves to make sure the site stays updated as they grow and specialize. Kristin Slice, one of the owners, said "As a company our focus is on relationship building and interaction, and we wanted to communicate that through our website as well. O&Z not only provided us with a beautiful website but they also incorporated the interactive elements we wanted in a simple easy to update design."