Back to Home
O&Z provided professional consultation, clean and crisp design, and a new expanded face for our business."
– Peggy Ball
Director, FACC
Enterprise-level applications must be able to handle millions of clients, payment transactions, and data queries each month – or each week. My Florida County is an enterprise-level application that handles payment and processing of Florida's child support, traffic tickets, and official records requests, and since many new web standards and practices have developed since the site launched in 2000, Ones and Zeros was asked to redesign the site to enhance the user experience in order to increase site usage and revenue.
Since 2000, the percentage of Americans using the internet has soared from 44% to over 78% in 2010, and My Florida County wanted to better attract these new online customers who are becoming more frequent at – and comfortable with – making purchases online.
In order to attract these new customers, in Florida many of whom are more comfortable making online purchases in Spanish than in English, the new My Florida County needed to do three things well: 1) streamline the purchasing process, 2) improve the information architecture of the site to make information and services very easy to find, and 3) offer a Spanish language version of the site.
The site was completely redesigned and reorganized with today's internet users in mind, offering simple navigation and standard web checkout to make sure users can accomplish their goals quickly. To produce this site, we provided the following services:
The site just launched in October 2010, so numbers are still being crunched to measure how strongly the website has affected revenue as well as worked to reduce customer-service calls about how to make payments - but we'll keep you posted!
