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The site was better than I had imagined because Ones and Zeros went the extra mile to really do it right."
– Dane Briggs
Owner, Firebird Realty
After the housing bubble burst in 2007, Arizona become one of the top three states in number of foreclosed homes on the market, so a demand arose for services to help investors find and purchase foreclosed property. Arizona's particular laws made data public, but sifting through thousands of listing each day across 10 or more websites made the searching process take hours a day that most investors simply do not have. Enter Foreclosure Grove.
The site needed to aggregate information from multiple sites, update throughout the day to look for changes to auction time or price of individual properties, and allow investors to export information about properties they are interested in.
The site also needed to address the negative connotations that foreclosures had in the wider press, and help local and out-of-state investors feel safe, secure, and positive about investing in foreclosed properties in Arizona. To do this, we focused on earth tones and positively-associated colors (blues and greens especially) as well as a name that brought to mind positive images of tree groves and land ownership.
Ones and Zeros was given broad discretion by the client to provide a site that was, simply, better than anything else out there for investors and realtors interested in foreclosed properties. To accomplish this, we visited the actual foreclosure actions, conducted interviews with investors and realtors, and ultimately provided the following services:
Within two weeks of launching, Foreclosure Grove received five inquiries about purchasing the site, and had new users signing up every week at $99.95 per month. The client has been very satisfied with the return on investment (ROI) as well as sustained interest from investors.
