Hi. We’re Ones and Zeros. We’re a little shop in Chicago that does BIG things.
A team based on a clear division of labor also has one clear weakness: division. Our team has overlapping expertise so designers can support developers and developers can support information architects. That means your site gets built with an undivided understanding across all team members so you don't have to deal with bureaucratic nonsense.
We focus on the user's experience. We design with the user in mind, talk about the site in terms the user would use, and test the site with real users. We're not afraid to try new things when they are clearly better than what's out there, but we always make sure the user defines "better" the same way we do. Our focus on the user makes sure that your site works for the people you built the site for, and not just for other web designers.
If you're tired of complicated interfaces and impossible updates - we're with you. We develop sites with long-supported web standards that make sense for your customers and visitors. No Flash, no loading bars, no buggy interfaces, no ugly sites: that's our promise.
We use the same Ruby on Rails development environment as the applications you known and love: Twitter, Hulu, and the Yellow Pages. We also use Wordpress for basic site content management, which gives your site access to thousands of Wordpress plugins we can implement, so there are no limits to what your site can do.
We also use jQuery and AJAX to produce all the seamless user experiences you've come to expect on today's websites. Subtle fades, page refresh-less updates, dynamic searching and autocomplete – and without Flash, your sites can work on mobile devices including the iPhone and iPad.
You need a site that explains what you do to potential customers, and a way to update the site as you grow and change. We design sites for small businesses that can easily be edited by your staff so you are not reliant on monthly site maintenance fees. Your site needs to capture what you have to offer, while also presenting the face of what you are – and what you will be.See an example
Sites that have tens of thousands of users – and payments – require specific expertise. Small hiccups in the payment process or slightly confusing site organization can scare away 5%-10% of customers – which leads to decreased revenue. Smart design avoids these problems and increases revenue by giving users the best experience possible.See an example
If you have an idea for a new web application, you need the entire package: development, design, payment, user experience, social media presence. We guide your idea from inception to site launch, including beta testing and marketing materials. We work hand-in-hand with our startup clients to develop the site they want, and the site users need.See an example